Representatives from Aviva, Barclaycard, Lloyds Banking Group and GE Capital, among others, are all scheduled to attend the event on March 22 and 23 in central London.

The event is free for clients who command a budget of more than £100,000.

The conference programme is specifically designed to help financial services marketing professionals put customer-centric marketing strategies at the core of their activity.

It will address the issues surrounding crm, customer data management and customer research and insight-led product marketing and look at how to align these overlapping disciplines.

Speakers are set to include business leader of brand and marketing for Co-operative Financial Services Louise Fowler, Santander consumer finance senior marketing manager Charles Merritt and associate director, insight and propositions, for Barclays James Wycherley.

Learn more about the conference, including the booking process and the conference programme, here