Facebook launches marketing website
Facebook has launched a new community website to encourage marketers to share their campaigns and boost advertising on the social network.
The site showcases popular Facebook campaigns including BT’s “wedding” and Skittles’ “Mob the Rainbow” in a gallery that can be sorted by popularity, recency and region.
Brands and agencies can also submit their own work to the site and make it eligible for the Facebook Awards or Facebook’s permanent collection of campaigns, dubbed “The Spotlight”.
Facebook Studio also includes a learning lab to educate marketers about using various aspects of the site such as Deals, Ads and Pages for their marketing campaigns.
The site will also feature a directory to filter campaigns by brand or agency.
Facebook says on the site: “We’ve heard from agencies, brands and the marketing community that you want examples and thought-starters for creativity on Facebook. We’ve built this site to provide a place where you can come to be inspired and showcase your work.”
