McDonald’s to ramp up in-store technology
McDonald’s is planning to install touchscreen technology and swipe cards to update how customers order food and improve its use of customer data.
The fast-food chain is looking to replace cashiers with digital screens and swipe cards in its UK restaurants to make the experience more convenient and reduce transaction time, according to the Financial Times.
The digital technology will provide McDonald’s with more customer data to understand ordering habits, in a similar way to how supermarkets us loyalty data.
The chain may also introduce waiters in its 1,200 UK restaurants who will use hand held terminals to take additional orders for seated customers.
McDonald’s was the first major fast food outlet to announce the introduction of contactless payment.
Steve Easterbrooke, President of McDonald’s Europe told the FT the new technologies in the UK were inspired by a visit to Japan.
McDonald’s is also extending opening hours, and refreshing stores and menus.
