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Phones4u “mocking” Jesus Christ ads banned
Suzanne BearneTwo Phones4u national press ads featuring a cartoon image of a grinning Jesus Christ giving a thumbs-up sign has been banned for being disrespectful to the Christian faith.
Marketing Hall of Legends launches apprenticeship scheme
Rosie BakerThe Marketing Hall of Legends, which is responsible for The Marketing Academy, has partnered with The Prince’s Trust to launch an apprenticeship scheme that offers unemployed young people a route into the marketing industry.
Everything Everywhere ramps up mobile TV offer
Lara O'ReillyEverything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.
Advertising returns a short-term ROI of £1.87 for every pound invested, study finds
Grace GollaschAnalysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Pre-testing ads is not divisive, it’s a no-brainer
Mark RitsonAgencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.