O2: ‘no brand has a true social media strategy’
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Aamir Ahmad, managing director, furniture designer and data guru at interiors chain Dwell, explains how the firm’s focus on maintaining a single customer view has been key to its growth. MW: You are the managing director at Dwell but you also built the brand’s data systems and even design products. Can you explain? Aamir Ahmad […]
Manchester United is now ranked as the “most valuable sporting team in the world” as its brand value has more than doubled under the Glazer family’s ownership, according to a report.
Google has launched its mobile “wallet” that allows users to pay for items by swiping their mobile phones against specialised terminals in retail stores.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?