Groupon traffic dives as it fails to retain relevance
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
I agree with the view that social media needs to have a business case rather than just being seen as a tool for engagement (MW 1 September) and that interaction rather than clicks is the driver of the customer purchase journey. Email remains the most efficient means of driving this interaction but simply having a […]
Any positive interaction with a brand may increase conversion (MW 1 September) but I would be wary of the concept that getting your customers to start furiously retweeting will make your sales soar. Time spent engaging with your brand is definitely important but the nature of that dwell time is the crucial bit. Interactions must […]
No brand has yet provided a definitive case study of a social media strategy, according to O2’s head of social media Alex Pearmain. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.