Google rankings boost for mobile sites
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger As technology […]
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Click here for the creative perspective from Pitch Many consumers buy fake goods online without realising they are counterfeit. We get emails daily […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.