ASOS debuts transaction mobile apps
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
EasyJet founder Sir Stelios Haji-Ioannou (pictured) has unveiled plans to launch a new airline under the name Fastjet after a long period of being at loggerheads with the easyJet board.
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
US movie rental giant Netflix has separated its DVD mail-out service from its movie streaming one, rebranding the former to Qwikster. Read story here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.