Microsoft’s Skype takeover receives regulatory go ahead
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition. Read the full article here.
Levi’s co-creates push with Spotify and Primal Scream
Jessica DaviesLevi’s has launched a co-creation music campaign following tie-ups with Spotify, rock band Primal Scream and Clash magazine. Read the full story here.
Bulldog partners with British Legion’s Poppy Appeal
Rosie BakerBritish male grooming brand Bulldog is launching its first cause related marketing activity through a partnership with the Royal British Legion’s poppy appeal.
The Secret Marketer feels the pressure from price matches
David CoveneyPricing is the watchword of the moment. First Tesco and Asda drop their trousers, then Sainsbury’s responds by refunding its customers via couponing. Even the upmarket folk at Waitrose have been on the phone demanding that we contribute to their “essential price cuts” or face the consequences. As the heat intensifies over the next few […]
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.