Sony confirms €1bn Ericsson buy out
Sony has confirmed it is to pay €1.05bn (£920m) to take full control of its mobile handset joint venture Sony Ericsson. Read the full article here.
HP reverses decisions to sell off PC division
Rosie BakerHP’s new CEO Meg Whitman has reversed the company’s previous decision to sell of its PC division, just weeks after joining the technology firm.
Baxters backs social media to build market share
Suzanne BearneBaxters will make its first strides into social media next year as part of its £5m marketing campaign to increase its share of the soup market.
Why ‘brand me’ is your winning career move
MaryLou CostaTo read what four Marketing Academy scholars say about their personal game plans, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Former commandant Major General Arthur Denaro – the man who took 44,000 UN troops into battle in the Balkans in the 1990s – has the medals […]
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.