Half of video ads on YouTube are now skippable
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Npower has been fined £2m by energy regulator Ofgem for mishandling customer complaints.
The bmi brand could be scrapped once the completion of its sale to British Airways parent International Airline Group (IAG) is completed.
The FT Group says that its digital subscriptions increased by more than 30% to almost 250,000 in the first nine months of the year.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.