‘EU cookie directive could erode online marketing spending’
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Ah, the marketing buzz word of 2011, the kind of term that will seem redundant in mere months and join the dusty doldrums of jargon alongside “the Obama effect”, “generation X” and “web 2.0”. Ofcourse, it’s our old needy friend “engagement”. The use of the word engagement seems to go hand-in-hand with consumer use of […]
A Virgin Media DM campaign has been banned because it was not clearly identified as marketing communication following a complaint from rival BSkyB.
M&S has defended its commitment to investing in offering value and its brands despite reporting a fall in profit and its first drop in second quarter sales for two years.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.