Metro creates marcomms director role
Metro, the free newspaper owned by A&N Media, has created the new role of marketing communications director as part of a move to streamline its marketing department.
The role has been handed to Bryan Scott, who currently heads up the in-house marcomms agency A&N Creative.
The changes at Metro dispense with the roles of assistant managing director and head of marketing and see Scott report direct to managing director Linda Grant.
Grant says that Scott brings a “well-rounded” skill set to the Metro brand, which is positioning as a multi-platform “urban media brand”. He has worked with Grant before at Capital Radio Group where he managed the cross-brand commercial marketing team working on Capital FM, XFM and Choice FM.
The appointment comes in the same week that Metro’s print product has been redesigned with expanded and new sections and new features. Grant explains that with editions now having doubled in size in a decade, reader navigation had to be addressed and new opportunities for advertisers also needed developing.
She adds that as Metro’s revenue model is based on advertising, it’s vital that Scott markets to both the media industry and clients, alongside consumers.
“The product we have for the advertising market is consumer engagement so we have to understand how to market this to our customers.”
Former assistant managing director Karen Wall is now with regional sister newspaper arm Northcliffe and former head of marketing Abi Slater has another role within DMGT.
