John Lewis releases album of ad covers
John Lewis is entering the music business with a charity album featuring tracks from its much lauded advertising campaigns.
“Reworked” will feature 11 tracks chosen by the department store and its creative agency Adam & Eve. Slow Moving Millie’s cover of The Smiths’ “Please Let me Get What I Want” features, as does Ellie Goulding’s take on Elton John’s “Your Song”. Guillemots singer Fye Dangerfield’s cover of Billy Joel’s “She’s Always A Woman” is also included.
Save The Children will receive £2 from the sale of every album. John Lewis Partnership will contribute £1, while £1 will be donated by music label Universal Music UK.
Craig Inglis, John Lewis marketing director, says: “Over the last four years, we have become known for our innovative use of music within our TV advertising. This exciting new album reflects that success whilst also generating funds for a fantastic cause.”
https://www.youtube.com/watch?v=pSLOnR1s74o
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