Luxury sector uses affiliate marketing

It is interesting to note that brand equity still commands consumer attention, with savvy shoppers no longer seeing the lowest price tag as a definition of value for money (MW 3 November).

This trend is echoed across the LinkShare network, which has seen a growing number of luxury brands running successful affiliate marketing programmes. These campaigns are clearly reaping their rewards with luxury fashion sales across LinkShare’s network up 33%, nearly double the online retail growth average, which IMRG tracks at just 18%.

The strong growth of brands using affiliate programmes demonstrates the value of creating multiple brand touchpoints on websites across the internet and displaying the brands in locations where consumers seek out information or opinion to shape their shopping decisions.

Penny Mather
Marketing director
LinkShare UK

Recommended

Conversion is not only social media metric

Webops Temp

I wonder whether the launch of Adobe’s SocialAnalytics tool (MW last week) is the right way to go about achieving credible social media metrics. To boil down success in social media solely to conversion and assign a monetary value to ’Likes’ seems to be missing a trick. With the growth of social commerce, social ROI […]

Brands must shout about their service

Webops Temp

As the research shows in her article, consumers are no longer enamoured with the advertising they see, and feel that “just one in five brands has a notable positive impact on their quality of life”. This is why the key point to Ruth’s article is so prevalent – brands must communicate their service. Many brands […]

Adopt a joined-up approach to the customer experience

Webops Temp

Customer experience may impact on a brand’s loyalty and bottom line (MW 3 November), but too many companies fail to recognise that the way we shop has changed and do not offer a joined-up customer experience. Just over a quarter of UK adults and almost half of teenagers own a smartphone, and 70% of these […]