Apple posts record quarter, outstrips Android in US
Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android. Read full article here.
Video Viewpoint: Branded content
Josie AllchinSeb Joseph discusses what brands need to do to make the best of branded content.
Brands can’t afford to #fail when it comes to social media crisis comms
Lara O'ReillyThere were three perfect social media case studies to look back on last week from O2, McDonald’s and LA Fitness; shining examples of how to handle a crisis and how to create one of your own in a mere 140 characters. Let’s start on a positive note (we need a bit of positivity in this […]
Mobile use will drive uptake of contactless payments
Marketing WeekIt was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed). With any new payment technology there is bound to be a learning process and hesitancy about its use. There were many […]
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.