BBC and ITV forge ‘landmark’ deal with Sky
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year. Read the full story here.
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year. Read the full story here.
Major beauty brands such as Boots, L’Oréal and Procter & Gamble have rejected claims that the ad industry perpetuates low self-esteem by creating an unattainable image of women in the media.
MyDeco CEO Nicole Vanderbilt has stepped down from her position just three months after the company relaunched as a direct ecommerce store. Read the full story here.
Given BlackBerry’s poor performance, the double departure of brand owner Research In Motion’s co-CEOs Mike Lazaridis and Jim Balsillie (MWlinks.co.uk/ BBCEO) smacks more of a quick dash for the exit rather than what the former describes as “passing the baton”. One of the problems is that the BlackBerry brand has lost its USP. Rival instant […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.