Oasis fresh new sponsor of Celebrity Juice

Coca-Cola juice drink Oasis is partnering with ITV2’s comedy panel show Celebrity Juice to amplify the brand’s “cheeky personality”.

Oasis

Idents entitled “Juicy News” will run during the new series of the programme from 9 February, featuring the “lunchtime Lothario” Oasis bottle flirting with a number of foods such as salads and toast.

The sponsorship will also be activated online via Oasis’ Facebook page, which will be styled to look like a celebrity gossip magazine and will feature news, photos and competitions.

Oasis’ marketing strategy was relaunched last year to highlight how well the drink accompanies food.

Zoe Howorth, market activation director for Coca-Cola Great Britain, says: “Developing our ‘Oasis, it’ll go with anything’ campaign, the activity brings to life the brand’s association with food whilst showcasing the unique Oasis personality to our target audience.”

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