Coca-Cola launches Move to the Beat TV ad
Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.
https://www.youtube.com/watch?v=rK62rsDkmko
The Move to the Beat campaign has been developed to bring teens closer to the Olympic and Paralympic Games by fusing music and sport.
It includes a TV ad and Facebook app, as well as a 30-minute documentary starring Ronson.
Coke has also created a 25m “Beat Wall”, painted by young urban artists in London’s Hackney.