Brands should focus on digital advertising, not just internet advertising, according to Google UK’s Dan Cobley.
The value agencies drive by trying innovative advertising should be rewarded rather than just cheaper advertising, according to Dan Cobley, managing director of Google UK. Read the full story here.
It is possible for brands to provide useful content or experiences on social media platforms (MW 8 March) by using incentivised advertising formats. Engaged adverts can generate a return on investment for both parties. For example, in return for participating in a brand’s communication on Facebook, the user can receive free game credits. When used […]
The latest Financial Services Tracker (www.mwlinks.co.uk/ MediaSpend) highlights the importance of brand power in the face of lower consumer spending. Over the past few years, more and more low-cost brands have entered the insurance market and in such a price sensitive space have easily taken market share. However, as your article referenced, the current climate […]
Industry attitudes: while the reputation of corporate PR professionals has improved, according to a study, they still have work to do to convince the CEO and the board of their true potential value, especially in areas such as social media.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.