Dixons rolls out Knowhow to airport stores

It will now provide its full Knowhow service offering including its “walk out working” services and its Kindle and tablet “set up and Go” packages that means holidaymakers and business travellers will be able to get on their flight with their new tech gadgets set up and ready to use.

Dixons launched Knowhow 18 months ago in a radical overhaul of its approach to customer service and has since put it at the core of the business.

A raft of ‘value added’ and support services are available under the Knowhow brand at all Dixons’ PC World and Currys stores but it has not been able to make them available at the 23 airport stores until now.

It is rolling out the service to Dixons Travel in response to customer feedback and requests from travellers for help to get their new devices set up quickly before they travel.

Airport stores will now offer cloud storage and file sharing and a remote login service tailored for frequent business travellers and the repair and protect facility, instant replacement insurance and 24 hour help and support 365 days a year offered from normal stores.

Dixons will support the launch with in-store activity at all airport sites including a competition giving customers the chance to win their purchases for free. It has also retrained all staff at the stores.

When Dixons launched the new Knowhow proposition, the group estimated that the services market was worth £500m, and has since credited its improved customer service with boosting sales.