Econsultancy outlines the key digital trends at MWL 2012
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Mark Ritson: Does Procter & Gamble’s house of brands need major repairs?
Mark RitsonA public message of support from your board when you are the chief executive of a big company is a bit like being told by your wife that she does not regret marrying you. It’s a reassuring message, until you start to consider why the statement was made in the first place.
Olympic sponsors still have time to strike gold
Ruth MortimerThe Olympic Games get underway on Friday, but the marketing of the event still dominates the headlines rather than the competitors. During the Beijing Games in 2008, there was lots of talk of ambush marketing, legacy and sponsor impact but not to the extent that we have already seen in London. The International Olympic Committee […]
Yahoo! launches major sport-themed campaign
Lara O'ReillyYahoo! is set to run its first major multi channel advertising activity since its 2009 “It’s You” campaign, as it looks to promote its online coverage of this summer’s sporting events.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?