Nestle’s Kit Kat ‘Chunky White Chocolate’ variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.

The limited edition bar will go on sale from next week (17 September) and will be supported by outdoor promotions and in-store activity.

It first went on sale in February as part of Kit Kat’s ‘Choose a Chunky Champion’ campaign which asked fans to vote for the next permanent flavour of its Kit Kat Chunky range. The ‘Chunky Peanut Butter’ variant won the contest but the white chocolate edition was the “fastest-selling” of the four bars in some retailers, according to Nestlé.

It is hoped the launch which will capitalise on a strong year for the Kit Kat brand, which reported a 12.7 per cent hike in sales in the 12 months to 31 August.

Nestlé is ramping up its focus on product development and marketing this year in a bid to offset a slump in demand in its key European and North American markets.