The menu returns to McDonald’s stores with the Spanish Grande, Australian BBQ Supreme, Chilli and Cheese Mexican and Chicken and Chutney Indian burgers.
Each limited edition burger will be available for one week as part of the month-long menu promotion and will be promoted separately ahead if its availability in stores. The ad campaign, created by Leo Burnett, launches today (23 October).
TV ads will be supported with press ads in the style of holiday postcards from each of the regions that have inspired the products.
McDonald’s will also host a YouTube takeover that will see typically British scenes given a “foreign” makeover on Wednesday (24 October) as part of the digital activity created by Razorfish.
The chain will be hoping the promotion will help further boost UK sales. In its third quarter results last week McDoald’s said the UK business is outperforming the rest of Europe.
McDonald’s reported a 1.8% rise in like for like sales across Europe despite a 7 per cent fall in profit. The US business recorded a 1.2 per cent rise in sales and a 1 per cent fall in profit.