Ebay outlines a multichannel future
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eBay Q&A
eBay Q&A
Ryan Young, Marketing manager for Great Wall, talks about expanding the Chinese car brand into the UK.
Moet-Hennessy-owned Belvedere Vodka is to expand its marketing activity in the UK to cities outside of London to exploit what it says is a fast-growing and “very dynamic” super premium vodka category.
Pernod Ricard is to source marketing ideas from all employees, not just marketers through its new company-wide social network.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.