The advert teases several possibilities for the polo shirt of the future such as being able to resize it with a simple tug or change its colour with a swipe across the alligator logo. Another scene shows a group of people riding bikes while their shirts glow neon-bright.

At the end of the film, viewers are invited to visit a campaign site where they can submit their own ideas for a futuristic polo shirt, with the most creative suggestions being featured online.