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carl michel

Generator jump starts new view of hostels

Branwell Johnson

Generator plans to change the perception of hostels with a new visual identity and design-led buildings focusing on encouraging fun and social interaction. Executive chairman Carl Michel explains how the European chain intends to grow and grab more than the backpacker market.

Confused.com

Confused.com launches anti-drink driving push

Lara O'Reilly

Confused.com has launched an online video campaign, featuring secret camera footage capturing whether people would help a “drunk” actor into his car, to highlight the public’s “apathy” towards the issue and boost awareness of its brand ahead of the busy new year insurance renewal period.