Hawking, a physicist who has motor neurone disease, uses his knowledge to create a black hole in space to destroy Gio Compario.

A series of celebrities including Sue Barker, Stuart Pearce, Ray Mears and Louie Spence, have starred in the brand’s “Save the nation” campaign, each finding a new way to silence the fictional opera singer.

The ad aired for the first time on New Year’s Day (1 January).