Use our new interactive calculator to see how your wages rate against other marketers by job title, sector, age and gender
The sector you work in will have a bearing on the salary you earn with a particular job title.
Marketing directors are paid an average of £93,472 in financial services, £93,000 in telecoms and £87,188 in FMCG, but in the charity (£61,177) and publishing (£59,944) sectors, salaries are much lower, perhaps reflecting the status of the marketing function in these industries.
Working on high-profile brands can boost your salary as a marketing manager. The average pay in FMCG is £41,807 and in alcoholic beverages £52,500, while in financial services, brown goods, publishing and charity, salaries are in the £30,000-£40,000 pay band.
Among the top 10 per cent of earners, marketing directors in FMCG earn an average £109,773 and £98,333 in healthcare.
The top 10 per cent of earners
– The average salary for this group is £96,997. This figure is down from £99,639 last year but up from £95,200 in 2011.
– The average salary for the top 50 per cent of earners is £62,785, which demonstrates how the top 10 per cent remain well ahead of the rest.
– The highest paid marketing directors earned an average £95,083, senior marketing managers/controllers £83,696, marketing managers £79,167, communications directors £90,556, heads of digital and e-commerce £85,000 and heads of CRM £88,333.
– The pay gap between men and women exists in the top 10 per cent category: male marketing directors earn £99,154, but females £90,357.