Chevrolet launches first ads under Find New Roads positioning
Chevrolet focuses on imagination in the first TV ads under its Find New Roads global positioning.
https://www.youtube.com/watch?v=cvjgZWZoeWg
The ads, which aired in the US during The Grammy’s ceremony, are the first developed by the automotive brand’s newly created ad agency Commonwealth.
The 90-second ad showcases Chevrolet’s range of models, highlighting a different personality for each car.