‘Big data’ is the number one item on the CEO’s agenda for 2013, and it’s up to marketers to ensure that its role is appreciated and understood. Marketing Week’s Data Strategy Award winners give their take on how to make that happen.
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Tesco is trying to be more “Google-esque” in the way it approaches digital marketing and innovation as part of the supermarket’s efforts to change its culture and improve its business.
AB InBev’s Vice-president of US Marketing Paul Chilbe explains why they appointed a celebrity creative director for their Bud Light Platinum brand.
The John Lewis Partnership has credited marketing and the strong brand values held by its department store and Waitrose supermarket chains for its latest yearly sales and profit increases.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.