Evian dancing babies make their encore

The latest global brand campaign for the Evian water brand once again features a street full of adults discovering their inner youth in the form of their own dancing baby reflections in a shop window.

https://www.youtube.com/watch?v=pfxB5ut-KTs

The campaign, created by BETC, launched exclusively on Evian’s Facebook and YouTube pages today (19 April) ahead of a wider rollout on Sunday (21 April) across TV, cinema and on-demand.

The spot, which is soundtracked by 1990s Ini Kamoze hit “Here comes the Hotstepper”, plays on Evian’s long-running “live young” strategy and strapline.

Evian’s 2009 Roller Babies spot has a spot in the Guinness Book of Records for being the most viewed advertising video, while more than 50,000 people contributed their photos for Evian’s interactive Baby Inside ad in 2011.

Recommended