Tom Phillips, head of CRM, MRM Meteorite
Winner: Data-driven marketing for Costa – Costa Coffee Club
brightcove.createExperiences();
Winner: Data-driven marketing for Costa – Costa Coffee Club
brightcove.createExperiences();
Winner: Agency of the Year, sponsored by Thinkbox
Winner: Brand of the Year, in association with YouGov
Winner: Senior Marketer of the Year, in association with Adobe
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.