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The battle in the budget hotel sector is due to hot up as Travelodge has appointed a new agency to work on its £15m branding campaign due in late Spring.
Tourism Australia will prioritise promoting the country’s food and wine offering this year in the UK with a tie-up with UKTV’s Good Food channel.
McDonald’s is readying a pan-European marketing push to stave off the challenges from fast casual restaurants such as Chipotle and Nando’s as it reports growth across the continent, in particular the UK, in its latest quarter.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.