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The battle in the budget hotel sector is due to hot up as Travelodge has appointed a new agency to work on its £15m branding campaign due in late Spring.
Tourism Australia will prioritise promoting the country’s food and wine offering this year in the UK with a tie-up with UKTV’s Good Food channel.
McDonald’s is readying a pan-European marketing push to stave off the challenges from fast casual restaurants such as Chipotle and Nando’s as it reports growth across the continent, in particular the UK, in its latest quarter.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.