Video: O2’s Lady Gaga Priority ad

On a mobile? Click here to see the O2 Lady Gaga Priority ad

Launching tonight (29 January) the ad draws on themes from Lady Gaga’s Artpop album and sees the Applause singer sporting some exceptionally large glittery shoulder pads and dark glasses running towards what appears to be a concert stage.

The Priority deal comes two months after O2 offered customers exclusive access to the Artpop album six days before its general release via its O2 Tracks platform.