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Video: Nationwide customer contact chief on data overload
Josie AllchinNationwide head of customer contact strategy Andy Dellbridge says “you don’t need to stockpile lots of data” to glean useful insights.
HTC to ‘improve marketing’ and focus on mid-tier phones
Lara O'ReillyHTC has said improvements to marketing and a reinvigorated focus on mid-tier smartphones will help its return to profit in 2014.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.