Recommended
Voter apathy is challenge enough without bad DM
Russell ParsonsThere are a seemingly never ending supply of studies that tell us the British public is more phlegmatic than at any point in history about politics, politicians and the party political back and forth in parliament and the media.
McDonald’s creates retail marketing director role to boost in-store experience
Seb JosephMcDonald’s UK has promoted its top marketer Nathalie Pomroy to the newly created role of retail marketing director to spearhead its renewed focus on enhancing the in-store experience.
‘High support, high challenge’: Marketers on how to manage teams in 2024
Ian BurrellFrom setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
Main media budgets down as brands ponder economic recovery
Grace GollaschAs “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.