Tom Fishburne – The Marketoonist 24/04/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Co-operative Food is investing £100m in price this year and launching a ‘Fair and Square’ campaign as part of its strategy to become the leading convenience retailer in Britain through a focus on price, own-label food and store refurbishments.
Her Majesty’s Revenue and Customs is floating the idea of selling people’s tax records to commercial bidders. The stuttering sell-off of National Health Service patient records under the Care.data scheme suggests the Government should keep the data in-house.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female. You may not be aware that I am also a mother.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.