How was it in the days before loyalty marketing?
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How was it in the days before loyalty marketing? brightcove.createExperiences(); Download whitepaper: Retail loyalty and the consumer How can big data be used to marketing’s advantage? brightcove.createExperiences(); Download whitepaper: Big data, small data Click here to return to the SAS big data homepage
I read with interest ‘UK consumers underwhelmed by their experience with brands’ (mwlinks.co.uk/customerexperiencemarketing) and it comes as no surprise that many customers feel this way. With some brands still looking at consumers in segments rather than as individuals there will continue to be disconnect in customer experience as individual interests are not being recognised. Consumers […]
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In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
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