Synergized paradigm shifts
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The way brands negotiate contracts with their agencies is undergoing a ‘massive change’, with marketing losing its role in finalising agreements to procurement, according to a new report.
Waitrose is aiming to use its sponsorship of the England cricket team to build engagement with the brand at a local level by deepening its ties with communities through links with locals cricket clubs.
Nokia’s former CEO Stephen Elop, currently executive vice president of Microsoft’s mobile devices group, has confirmed the Nokia brand will be phased out from future smartphones.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.