Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
The building society has brushed aside the ban for “misleading” claims over brand closures, updating its adverts with renewed branch pledge.
After a series of complaints, including from rival Santander, the ASA ruled consumers may be led to believe the building society would not close branches in the long term.
The bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.
BNY Mellon is the oldest bank in America but it has a huge perception problem. Its CMO is tackling this by adopting startup cultures and engaging with the whole business.
The online-only bank has launched a new brand platform, as it believes it has hit its goals around awareness and is now prioritising brand salience.
Former Confused.com CMO Samuel Day will join Direct Line Group to lead its marketing function on an interim basis, as it prepares to welcome a new chief executive and enter “its next growth phase”.
The Post Office has taken a hit across key brand metrics including buzz and reputation.
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
By overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.
The bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
NatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
NatWest is increasing its investment in TikTok, as it seeks to use social media to attract wider range of consumers where they look for information.
First Direct’s CEO Chris Pitt says he wants to invest in the bank’s infrastructure before spending big on marketing to grow its low awareness score.