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Pernod Ricard embraces iBeacons to shape drinking experiences
Seb JosephPernod Ricard is trialling proximity based marketing tool iBeacons as part of ongoing efforts to grow its brands around how people socialise with one another through technology.
B2B needs to sharpen its social media game
Branwell JohnsonHeidi Taylor, director of public sector marketing at PwC explains how B2B businesses can better use social media. See her present at Marketing Week Live on 25 June. We all know by now that social media has been a real game-changer for marketers. Both the B2C and B2B buying journey has fundamentally changed and the vast majority […]
Is this applicable to B2B marketing? Please stop asking
Mark RitsonThis week our marketing columnist asks and then answers the most annoying question of them all.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
‘It’s destabilising and unsettling’: How to manage teams faced with delivering more with less
Michaela JeffersonThe need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.