Product placement
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Instagram is giving advertisers the ability to instantly assess the performance of their posts for the first time as its move to expand its advertising offering gains momentum.
Tumblr has partnered with photo analytics company Ditto Labs which will use its technology to tap into the 130 million photos users share on the Yahoo-owned blogging platform each day to help marketers understand the visual conversations happening around their brands.
Morrisons has suffered the most from the disruption caused by the rise of the discounters but is hoping to make up lost ground by focussing on a message that will be familiar to customers of its rivals: Everyday Low Prices.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.