What the agency hears
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Pressure is on for Mondelez’s switch from a local to regional marketing to drive short-term growth after its ploy to raise wholesale prices knocked market share and sales volumes in its latest quarter.
Lucozade is launching a low sugar variant to target heath conscious older consumers as it boosts its NPD outlay to widen the appeal of a sports and energy category in sharp decline.
The ‘millennium generation’ of 14 and 15 year olds are the most technology-savvy in the UK, benefitting from access to broadband and digital communications while growing up, according to research.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.