Product placement
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Instagram is giving advertisers the ability to instantly assess the performance of their posts for the first time as its move to expand its advertising offering gains momentum.
Tumblr has partnered with photo analytics company Ditto Labs which will use its technology to tap into the 130 million photos users share on the Yahoo-owned blogging platform each day to help marketers understand the visual conversations happening around their brands.
Morrisons has suffered the most from the disruption caused by the rise of the discounters but is hoping to make up lost ground by focussing on a message that will be familiar to customers of its rivals: Everyday Low Prices.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.