Ice bucket challenge
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
An ad for TNT Post has been banned for being misleading after rival Royal Mail complained it implied TNT was subject to the same statutory obligation to deliver nationwide as it is.
Twitter, Facebook and Instagram have all recently launched analytics tools to provide marketers with real-time insights into activities on their sites.
The launch of Lidl’s first brand campaign is a statement of intent, proof that it wants to be seen as a major force in the grocery space not just a discounter.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.