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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Co-op preps two-pronged marketing push to support rebuilding plans
Sarah VizardThe Co-operative Group is planning a marketing push for its funeral and insurance businesses as it looks to rebuild trust in its brands following a difficult period that saw its banking arm mired in controversy and the departure of its former chief executive Euan Sutherland amid claims that the group was “ungovernable”.
Dave Lewis vows to bring Tesco brand ‘back to its core’
Sarah VizardTesco’s new chief executive Dave Lewis is planning to conduct a wide-ranging review of what the Tesco brand should stand for after admitting its reputation has suffered.
Personalised screen play
Mindi ChahalAs the UK becomes a nation of multi-screeners, cross-device tools enable brands to track and engage with their audience along more of the purchase path, leading to increased conversions.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.