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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco’s woes continue to grow as new data reveals the company’s UK sales decline widened in the last quarter, making it the worst performing supermarket in the sector.
Advertisement feature Data can only take you so far – it’s conversations with real people that provide the best starting point for big ideas, says Kindred’s Jared Shurin.
YouTube is launching its first multi-platform UK marketing campaign as it bids to challenge the “narrow view” that many advertisers and consumers have about the range and quality of content on the platform.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.