If cable TV providers ruled the world
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Virgin Trains has unveiled an overhaul of its brand positioning that it hopes will make it “an irresistible travel option” for UK commuters.
Brands are looking to create fewer, bigger partnerships with NGOs as they place more emphasis on long-term tie-ups that aim to repeat the success of Marks & Spencer and Oxfam’s partnership.
Coca-Cola Great Britain has signed a deal to sponsor the iconic London landmark the London Eye.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.